Genba Studio is a learning innovation company that designs next-generation learning experiences using hybrid intelligence, the smart collaboration between people and AI.
We believe learning should be relevant, engaging, and built for how people actually grow today. That’s why we move beyond traditional e-learning and create custom, immersive experiences that combine storytelling, interaction, and cutting-edge technology. Our solutions are fast to develop, cost-effective to scale, and proven to make learning stick.
At the heart of our approach is hybrid intelligence: we blend human creativity, from educators, designers, and content experts, with advanced AI solutions to accelerate development without sacrificing quality or ethics. This enables us to deliver high-impact training experiences that are personalized, adaptive, and future-proof.
Genba Studio works with corporates, education providers, and government organizations to address challenges like onboarding, compliance, behavioral change, and culture building. Whether it’s reducing time-to-competence for new hires or making complex topics engaging and accessible, our solutions consistently lead to deeper engagement, higher completion rates, and better knowledge retention.
The name Genba comes from the Japanese word for “the place where it happens.” That’s how we work: hands-on, focused, and grounded in real impact. We don’t deliver slides, we deliver change.
Based in the Netherlands, Genba Studio is proud to help shape the future of learning across sectors with solutions that are innovative, ethical, and built to last.